The Story
Dr Ben LaHood is a globally recognised eye surgeon and ophthalmologist based in Australia, and is the creator of the brand and its products, those launched and those to come.
His motivation is simple – to create specific high quality products with eye care in mind!
EYELID DEFENCE, the first product to be launched, was motivated from simple observation over time for a product that didn’t yet exist in a crowded market, but was needed by his patients irrespective of their age, nationality and gender.
As a part of his clinical and surgical practice Dr LaHood frequently sees and removes or refers eyelid and eye area skin cancers. Unfortunately, skin cancer on the upper and lower eyelids and eye area is common, accounting for between 5-10% of all facial skin cancers, but can be easily prevented with barrier creams, sunscreens, hats and sunglasses.
Over the course of time Ben noticed that this number continued to present despite all the products and all the education around sun damage and prevention. He was curious as to why, seeing as surgical intervention is invasive, can be expensive, and often disfiguring and painful.
He started asking his patients why they were leaving this area of their face unprotected. In response he was often told of the dislike for applying greasy sunscreen around the eye area due to the fact that it stings, both this delicate skin and the eye when it runs. To prevent this discomfort the common tactic was to avoid placing sunscreen over this area altogether – increasing the incidence of eyelid skin cancer.
In direct response to this he set about developing a mineral based cream specifically for the delicate eye and eyelid area that doesn’t sting or run, which provides protection from the harsh Australian sun, and that leaves a non-greasy primer finish perfect on its own or underneath make up.
As a very busy individual himself, Dr LaHood was cognisant of the fact that another cream in the bathroom cabinet was potentially annoying. Mindful of this he considered what other eye creams achieve and included active anti-ageing ingredients in its formulation to make it a single product that does it all.
EYELID DEFENCE has been scientifically formulated, tested, and proven to:
- Fight the signs of ageing
- Moisturise the eyelid area (or any other skin)
- Provide sun protection
- Won’t sting your eyes or eyelid skin
- Provide a primer finish under makeup
- Reduces fine lines
- Reduces eyelid puffiness
- Brightens eyelid skin
An exacting person who strives to provide quality and integrity in his products, EYELID DEFENCE has been 8 years in the making and is an exceptional cosmeceutical product that will do what is says and more.
Formulated, manufactured, and packaged in Australia to combat the harshest of elements. It’s your daily defence!
Suitable for the whole face.